Never has there been a time where so many different places online can shape your customers perception of your business. Do you have a presence on Facebook? Twitter? Pinterest? Craigslist? Foursquare? Yelp? DexKnows? Do I have you confused? Well, I don’t mean to do that, but these are places where your customer hangs out and maybe you should too. We all have such a short attention span. You might as well have a presence on these sites (being social online) and encourage your potential customers to 1) like your business 2) trust your business 3) come and buy things at your business.
Is being social online too time consuming? yep
It is a bit time consuming, yes but one you have a feel for what you are doing in each of the social media platforms it does get easier, I promise. Of course, we do this every day. As a small business owner you are focused on your inventory levels, your customer service, your ability to close sales at the counter, your sharp product offerings, etc. If you were told you had to log onto yet another social media site and remember that password, you literally think your head would explode.
Heres where a professional social media company might assist you.
Why hire a seasoned firm to assist with your social media?
1) Your online presence in each area is written professionally, and with correct keywords for your industry and business.
2) The business tag line is accurate and reflects what you do.
3) The pictures you load might not fit correctly when FB, Yelp, or Google+ Local shrinks or enlarges them. This can cause your employees heads to be cut off in pictures….logos to be cut off… fuzziness in general….or other weird picture results. Hiring someone that knows the correct sizes already might wave you 4 hours of frustration.
4) Time, time time….it takes time to understand each format, get a login for each area, await the approval process, etc. We see many companies start the process only to abandon it later and say quizzically, “but I thought I did that a month ago?” – well, they forgot to verify their email and nothing was set up. In the meantime, your competitor earned 60 new followers. Holy Toledo Social Media
5) Your message remains consistent with one brand manager handling things for you and your business.
The social media manager doesn’t see their job as difficult – it’s what they do!
A good social media manager looks at different ways to get the name of your business out there to prospective customers. It can consist of blog commenting, sending out a press release with links back to your site, Facebook engagement with fans, holding contests on Facebook and pointing to your site using Twitter, Pinterest and other sites. The way a social media manager thinks is a bit different than a small business owner who manages the daily operations. It’s this attention to your potential customers that sets apart a good social media manager and someone who just sits around and “likes” posts. Narrowing down the qualities of your best customers and then trying to find more customers just like that – it’s what can set you up for a profitable year with little marketing outlay. Consider hiring a good social media manager and tend to the daily business duties yourself. It will make the difference for you and your business.