In the morning – with your coffee – Blog Posts Just Do It – Write!
You’ve got to light a fire with your audience. Now that LinkedIn is allowing you to write blog posts – just do it. If you are trying to be an industry leader, blogging on your LinkedIn page is great because it allows your fellow industry professionals the opportunity to understand your expertise in a subject. If you are looking to make a job change it also allows your new employer an opportunity to understand your tone of voice, knowledge on a given subject and your ability to write in a professional manner. Not everyone has these traits.
Have you ever hired anyone and found out they cannot spell anything? These people do exist and if you are going to give them a job that involves social media postings prepare for an onslaught of “Grammar Nazis” advising proper grammar changes to simple 3 sentence posts. Your message will be totally lost in the ensuing debate over proper sentence structure and comma placements.
Subject Matter is Everywhere – Solve a Problem and Tell Us About It
Honing your blogging skills is also a good idea. As you get more comfortable with each blog post you start to look at your job differently. Where you see problems and solutions you can discuss these issues on a blog for your customers. If one customer is having a problem and your service or product solves it very well – you think “hey – I should write a sort of “Case Study” blog post that focuses on this particular use of our item.” A good blog writer sees stories all the time and wants to share the information. Use the LinkedIn Blog area and use your own website blog area as well. It would even be a good practice to start the blog on LinkedIn and encourage people to go to your website to read more. Driving traffic off of LinkedIn to your own controlled area? A great concept and smart marketers will always find a way to increase interest in their own website.
Titles are Key – A Blog Post with an Intriguing Title is Gold
As more people are blogging on LinkedIn I sometimes see people writing fluffy articles that don’t move the industry forward, it’s just their own opinion about something happening and while that is ok I am not inspired to keep reading. Try and take a stand and be strong in your thoughts and actions. Humor is a good tactic as well. Be funny and use fun word play in your writing. Put a spin on a famous novel title and change it to fit your need. For example: Flaws. Use instead of Jaws. Show a picture of a large shark (maybe from the movie poster) jumping out of the water to devour a mistake or a problem in your product. That would be eye-catching and grab my attention to read your information.
Commenting on Blog Posts
Encouraging interactions is a good thing as we all have different perspectives on issues. Why not openly ask for people’s suggestions. Has your company ever had a major design flaw happen and how did you deal with it? Has your company swept problems under the office mat and things got worse? Tell us your story in comments below. When people speak up, we learn more about them, their work and their philosophies about the direction of industries.
Business is more personal than ever before. The word “transparency” is rampant in our government offices, schools, companies and non-profits. People don’t want to confused about things that are important to their families and finances. Being genuine in your every day conversations, actions and written communications (this includes blogs) will result in solid business relationships that have meaning. You’ve got to put yourself out there and create blog posts – just do it!