Over the past few months I am seeing a trend. Do you really know how to use your computer? Most likely you are not really in full control of where things are downloaded. Where are those coveted images lurking? When you are posting and want to grab an image or logo – are you spending 20 minutes finding the item you just tucked away somewhere? If any of this sounds familiar, relax – you are clearly not alone! There are thousands of people out there just like you and maybe I can shed some light on things for you with this simple post.
Don’t Leave things on your Desktop – How to Use your Computer – Top Peeve
Yes, there are pet peeves and now here is a “top peeve” of mine – is that even a saying? If not, it’s mine now, feel free to use it.
When you decide to download something onto your desktop it just sits on your home screen with whatever TITLE the person decided to put on that image. Most likely it says OLYMPUS129871329 or something like that and you visually are seeing a gorgeous picture of apple pie but THE IMAGE DOES NOT SAY APPLE PIE. Why not? You’ve got to put title tags and descriptions on these images so that when loaded up they make sense. While in the back end, you actually have ANOTHER OPPORTUNITY to put in the correct words and most people fail here as well.
I digress! In order to put an image in the spot where you know it will be in the future, why not make a folder for that grouping of shots? Call it PIE IMAGES, perhaps? No, too easy? Then use your browser settings (in this case I mean FireFox or Chrome or Safari or -gulp- Internet Explorer) and scroll down to Advanced Settings and in the area where it asks you where you want to put the downloads you tell it to go to your PIE IMAGES folder. There is no save area here so just skip back over to your tab where you were downloading and keep calm and carry on.
Simple! You are no longer wasting time. Your pie images are now lovely. I am purposely not mentioning that you could actually take a shot of your own piece of apple pie, but all the clever shots showing antique china and proper linens and your pie is (let’s be honest) already consumed by someone in your home!
I can’t tell you how many total hours I’ve lost with clients that can never find the images on their computer. Since I am a PC user I try to help the Apple folks, but I cannot help too much as I am not using that product every day like my Toshiba laptop or my desktops at home. One of the best things you can do is to organize those images so get to it! It will save you and your web person so many lost minutes, hours and days.
How to use your computer – Phone Version
Now that people are foregoing laptops there is a push to do everything on the phone. Downloading images, taking pictures and posting things on social media are supposed to be so easy but without a proper connection and adequate space for data you end up watching your screen in perpetual blankness as it tries to load up super huge images.
Try and take care of your images on a more robust platform if possible. This way you can watermark your images with your company website or your Facebook page name so if people share it they can get back to you and your brand. Using free image manipulation platforms like Canva and PicMonkey make your life so much easier! Give them a try and really get the look, size and the correct words on the picture that you want. Here is an image I completed recently for Du’Tell Events, a local promotions company. It’s a little busy but we wanted to make it fun and lively and invoke a feeling of his amazing down-home sound.
Sizing your Images with Responsive Designed Websites
Here things can be a bit tricky. Websites are able to resize themselves using percentage based coding and if you have an image that is a static size sometimes it does not shrink down it gets moved down your page. Be sure to check out what your site looks like using tablets, kindle, phones, large display phones and Ipads. You want it to look decent in all these scenarios. Just because it looks sweet on your laptop does not mean that your audience can really see it clearly on their own devices.
Have you looked at your analytics lately? Google will tell you how many visitors to your site are on tablets, phones or desktops. If you notice a trend towards mobile (of course there is a trend this direction) you need to take heed and design for those users for the best experience on your site.
Images are very important. If you don’t know where images are being stored and cannot access them fast you waste time and lose your thought processes. Many business owners find it hard to go from being conversational and talking with customers and then trying to find things on the computer to use for online exposure.
Hire someone who can take over that aspect of your work day and make your day easier. Do what you do best and let others take care of the things that frustrate you! Call me at 970-430-8108 and let me know if I can help you in your marketing efforts. – Jan